Blog 10: Colombia's public Relations

* In this week, I learned about Latin America media. My image of Latin America is just cheerful countries. Of course, the place is near to America, which has a lot of kinds of huge powers, so the influence from US is big.  But, throughout the reading, I was impressed by the power of public relations in Colombia inside. I learned from reading that public relations influence not only inside of country but also outside of it. If the public relation toward the international would be successful, it means also the domestic market would be benefit from that. I think this is really important dimension of public relations. So in this blog, I will continue to talk about the circumstances of Colombia's public relations.

- I did a small research about public relations in Colombia, and I was surprised about huge amounts of materials. As reading saids, for Colombia, the public relations is a key word especially to gain the trust from civilizations or even from the world. Colombia's public relations problem article says, "At a recent show the British library in London showcasing pre-Colombian gold, a Colombian diplomat noted that his countrymen were "very concerned about their image and public relations." Until decades ago, Colombia was mostly associated with guerrillas and drug kingpins such as Pablo Escobar. All of that has changed. " Like it says, public relation in Colombia is necessary for changing Colombia's bad image and also get the trust from Colombians.

-I was wondered that actually what is the problem related with public relations in Colombia. Global Public Relation  says that high levels of poverty and illiteracy affect the types of messages publics may receive and  a lack of trust in organization and apathy toward civil engagement following the failures of previous government administrations. (P 214) Throughout these reading, the biggest problem is a lack of trustworthy from civilizations. I think the trustworthy about product or market itself is necessary for country's growth. If people can fully trust about their own products and even proud of that, these are exported to the world and also these can get authentic from the world too. What the label of "made in Japan" or "made in America" are guaranteed high quality is good ( A little extreme but easy to imagine)  example of that. The people are proud of their own countries' products and they guarantee the quality, and then Japan or America are actually huge economic countries. To get worldwide trustworthy, at first domestic authentic is needed. Thus public relation in Colombia is very big deal.

-Just like David Public Relation, there are a lot of public relation companies to help Colombian products. In reading discussion class, there was a question that if the public relation campaign of Juan Valdez coffee helps Colombia itself or not. In my opinion, I think it helps Colombia. Actually it is difficult to judge it, but at least it helps to gain the domestic trust about Colombian company. The way of campaign is a little too much, but the quality of Colombian brand coffee is trustworthy. The long run of campaign is quite the proof for that.
I think Colombia has a lot of possibility of world market and the public relation would help these development a lot.