* In this week, I learned about West European media world. Though I don't need to mention that because everyone knows, the West Europe has huge influence to all over the world. Historically, the countries in West Europe had great powers one by one and colonized around the world. Throughout every class of MMC4302, I really feel about the power of language and actually their languages, such as English, French or Spanish, are spoken in a lot of countries because of colonialism history. I really knew the fact that their power toward outside, but I didn't know the West Europe's inside media influence. The big feature of West Europe itself is of course EU, which is the official connection between countries. EU works for not only Economic but also politic. So , by this week's reading about Germany media, I really understand the influence to media from other countries. For this blog, I will focus on some questions about Germany media by reading.
-First of all, I was really surprised about print media, especially newspaper, is still having a big power in Germany. After economic crisis in US, Germany also experienced the decline of print media but still the number of readers is as same as online readers, which is really surprised for me because I understand that decline of print media and increasing of electronic media is developed worlds' trend. Inter nation web page says, "Although German newspapers come in an extraordinarily large and diverse number of titles, they are currently going through hard times. Owing to strong competition from TV and online media, German newspapers have been pressing and selling lower and lower numbers for the past couple of decades." Like it says actually Germany newspapers are getting decreasing but it is yet leading Germany media, such as 23 million newspapers are sold everyday and newspapers reach an audience of about 70% of population older than 14 years old. According to Com Score web page, Germany's 12.9 million online newspaper readers spent a combined total of 4.9 million hours reading content on online newspaper sites in April 2009. And with 13 million monthly readers, online newspapers currency attract one-third of the total German internet audience. These facts show that Germany people's behavior toward newspaper and online-news sites. Actually, number of newspaper readers are decreasing and online users are increasing, which is the same trend with other countries. However, the different point in Germany is its trend doesn't illustrate the online news's exchange with newspapers. In Germany, newspapers have taken an important role from long time ago, and I think people are proud of their history of newspapers and more familiar with paper news forms than online version. I guess that the coexistence of print newspapers and online news site prevents newspapers from drastic decline of readers.
-So I really understand how print media has huge impact in Germany and then , as usual, I was curious about how about Germany electronic media? Does it also have a power somehow? I did small research and I felt TV or radio have more entertainment aspects than information providing. The German Language and the real world indicates some points about electronic media in Germany. It says electronic media makes the distance between countries closer(P 348) and includes many entertainment elements, like "Reality TV", which is human everyday lives etc, is broadcasted in prime time. (P 350) This is actually what I was looking for because I felt why there is no mention about electronic news media in Germany, because it is always compared with print media and online media. The reason why electronic media didn't appear in reading is because of the different role. In Germany, print or online media take a role of information providing and electronic media takes a role of entertainment.
-Throughout all information about Germany, I feel the coexistence of many shapes of media is a big characteristic in Germany. Each form of media has each role and people are using any kinds of media along with their needs. And also I guess newspapers in Germany would keep their power because nothing can be alternative media with their long history and strong power.
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